7 practical ways to use ChatGPT in your business (aka Chat GPT) - Phil Drinkwater Coach

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7 practical ways to use ChatGPT in your business (aka Chat GPT)

You might have heard the name "ChatGPT" appear in conversations, and you might wonder what it is and how you can use it for your business? Let's find out.
What we'll cover
ChatGPT is the new AI bot from OpenAI which can answer way more interesting questions and in more useful ways compared to its predecessor, GPT 3.

But what can you specifically use it for? Let’s look through some examples, which are much more useful than explanations. After watching the short videos, you’ll see how many hours it might save you, and how you can use its creativity

ChatGPT and similar AI systems have the potential to change some industries by a similar level as the Industrial Revolution, but over a vastly reduced timeframe.

First off, let’s ask Chat GPT why it thinks you should use it in business:

What’s happened between GPT3 and GPT4?

If you’re following the news, you might be aware that Open AI has just launched GPT4. What’s new? Well, on the surface when you’re using ChatGPT, you won’t notice much of a difference.

However, in the background GPT4 is significantly improved over GPT3. It can handle longer inputs. It will get to the point in a more succinct fashion. It’s much more capable of working through complex logic. It can handle non-English better than before.

I asked ChatGPT running GPT4 to assess a page on my website. The answers it came up with, compared with GPT3, seemed more human and more expert, and it came up with “deeper” and more insightful ideas for me.

Let’s get on with how you can use ChatGPT in your daily life.

3 ways I’ve used ChatGPT recently

Convert a PDF with accounting data into a format that I copy and paste into Google Sheets

I was sent some data by my accountant. Sadly, the data was in PDF format and Google Sheets can’t read that. If I try to copy and paste it, it all goes into a single column. I was ready to reply to the accountant, but them I asked ChatGPT if it could convert the data for me, and it could.

Here’s the query I used. I copied and pasted the data into ChatGPT straight from the PDF following the query.

Can you convert this data into a table I can pull into Google sheets? DATE SOURCE DESCRIPTION REFERENCE DEBIT CREDIT RUNNING BALANCE GROSS VAT
<the rest is cut off for privacy reasons>

It gave me back a table which I could simply copy and paste into Google Sheets.

Convert an RBG colour to a hexadecimal reference that I could put into my visual design tool

Canva gives me a colour just as three RGB numbers. However, I needed the colour as a hexadecimal. It converted this for me, and even gave me a description of the colour!

Here’s the query I used:

whats the # for colour that's rbg (166, 93, 21)

Here’s the response it gave:

The RGB color code (166, 93, 21) corresponds to a dark shade of orange-brown. 
However, if you are looking for the hexadecimal code, which is commonly used for web design and programming, you can convert the RGB values to hexadecimal using an online converter or by hand. 
In this case, the hexadecimal code for the RGB color (166, 93, 21) is #A65D15.

Produce some copy for a workbook

I wanted some copy for my workbook, as an introduction to myself. Here’s the query I used:

Make this more exciting and coach like: "Hey, I’m Phil Drinkwater a business coach focused on getting you the mindset and planning you need for success in business. "

And here’s the response:

Great to meet you! I'm Phil Drinkwater, a business coach here to help you unlock your full potential for success in the world of business. 
Together, we'll dive deep into your mindset and help you develop a winning attitude that will set you apart from the competition. With my guidance, you'll develop the skills you need to plan and execute your business strategy with confidence and precision. 
As your coach, I'll be your partner and guide, working with you to overcome obstacles and navigate the ever-changing landscape of the business world. With my support and expertise, you'll gain the knowledge and tools you need to achieve your goals and succeed beyond your wildest dreams. 
So what are you waiting for? Let's get started on this exciting journey together and unlock your full potential for success in business!

Prompt engineering – an entirely new job

An unexpected aspect of the emergence of ChatGPT – and GPT models generally – is that there’s a new job role in the world – prompt engineering! People are now hiring for prompt engineers, so if you want a new role in life, it could be for you.

People who have more experience with ChatGPT have found ways to get it to be as helpful as possible. But if you’re new, you might not understand how you can use it, and the best you can get from it.

If you’re looking to up your game with ChatGPT I now offer a workshop which will take you from Beginner to Expert in just 90 minutes, and show you the tips and tricks I’ve learned on the way. You’ll find a link to buy access below.

1. Can I use it for SEO and blog posts? Possibly… but without some work, there may be risk

First off, if you just want it to write for you, and copy and paste it directly onto your blog, I’m hesitant to recommend it just for this. Why?

  1. ChatGPT talked about putting a “mathematical signature” in their output so Google and others could detect it was written with AI.
  2. Google today wants you to write helpful content that’s unique and helpful, and ChatGPT used poorly will result in low quality text.

How can you significantly reduce the SEO risk?

First off, to learn how to write genuinely helpful articles with it, watch the free replay of my workshop. I go into depth about how to blog with ChatGPT and take you from beginner to advanced.

Second, many writers and SEOs will say they use it for a first draft and work from there.

Finally, you can also use it to produce effective ideas too, and just do the writing yourself. Let’s take one example of a blog about business coaching. I might use it like this, if I were to.

Wow! How amazing is this?!

Here are 5 powerful questions you might ask when doing article research:

Provide me with 4 different headings I can include in an informative article about yoga poses
What are 5 unusual articles about yoga poses
List 7 articles about yoga which aren't popular
Which of these topics will be the most popular with my audience?
Can you give me more information about topic number 6?

Here are 3 powerful questions you could ask it to write blog articles for you:

Write me a 1000 word yoga blog post using unpopular and unusual ideas which aims to take people from beginner to advanced on key yoga stances and correct breathing. Include some lists to include interest level, all H1, H2 and H3 tags. Also give me an SEO optimised article title.
Write me a 1000 word yoga blog post that's quirky and friendly using a fun voice which aims to help people understand the most common errors and corrections to use for each of the most common yoga poses. Include some lists to include interest level, all H1, H2 and H3 tags. Also give me an SEO optimised article title.
Write me a 1000 word yoga blog post using a very holistic and hippie sounding voice that encourages the reader to look at journaling as a way to improve their mental health. Include 5 different journaling methods. Include some lists to include interest level, all H1, H2 and H3 tags. Also give me an SEO optimised article title.

2. Can I use it for organising and researching information? Yes!

2a. Can I use it for researching and summarising information? Hell yes!

Research is where Chat GPT will totally shine!

Upskill your business on ChatGPT and save hours each week
Zoom-based training for confident use of ChatGPT within your organisation.
▶️ Public speaking also available ◀️

You have to be a little careful of facts as it can lie to you at times, but it can save you hours and hours in finding information that’s relevant to you.

I cover research in detail in the replay of my free webinar.

It’s particularly useful for taking large amounts of information and summarising, and allowing you to choose what you’d like to know more about, or to make it more specific to a particular application.

Pro use case

Recently I developed customer avatars using ChatGPT. I fed into it results from a questionnaire I ask people when they book a call with me, and I asked it to develop 6 customer avatars. It came up with names and information about their pain points. They included:

  • The Overwhelmed Entrepreneur (Struggling with ADHD and productivity)
  • The Visionary Business Owner (Seeking clarity and focus in their business)
  • The Scaling Entrepreneur (Transitioning or scaling their business)
  • The Creative Professional (Balancing creativity and business strategy)
  • The E-commerce Newbie (Building an online presence or e-commerce business)
  • The Passionate Side Hustler

Absolutely invaluable!

Other options

Here are 5 powerful questions you might ask it:

What are 3 books about Yoga poses?

What does each book say, in summary?

List the top 10 most useful yoga poses for a bad back?

Tell me more about post 8, and where I can find more information about it?

Starting from beginner to expert, order the poses in terms of difficulty

2b. Can I use it for reordering, structuring and grouping information? Yes!

Crazily, it can even reorder and structure information effectively, allowing you to take a list of topics that aren’t in a useful order and turn it magically into something that would make sense!

I started with this list of topics in a blog post, which is obviously incorrectly ordered, and it fixed the order for me:

  1. Basics of using ChatGPT
  2. Using it for blog posts
  3. Using it for youtube
  4. Using it for Tiktok
  5. Summary
  6. How it’s of benefit to businesses
  7. What you need to know
  8. How do you want to use it?

You can even have it create the top level headings for you, since it understands how to structure the information!

Amazing right? Watch the video:

Here are 3 powerful questions you could ask it:

List 20 jobs in accounting, starting from junior to senior, and create a hierarchy with major headings

What are the different ways to categorise these jobs?

What would be most useful to a hiring manager?

3. Can I use it for social media? Yes!

Most definitely! ChatGPT will be fantastic for social media of all kinds. You can ask ChatGPT to become more and more specific about the types of posts that you might like, as I show in the example.

But most importantly, it can help you gain ideas for what you want to post. One of the most difficult elements of social media is what to post. Yes, we know we should present something of ourselves out there, but there’s only so much of your life someone might want.

If you want to make more unique and interesting posts, I cover how to get ChatGPT to provide you with more useful information in the free replay of my workshop.

So, mixing it up with information posts, or posts with a “hook” into their lives can be hugely beneficial.

Here’s how ChatGPT might help:

Here are 5 powerful questions you could ask it:

Give me a list of 12 social media posts suitable for a business coach which are designed to help potential clients start each month effectively

Include a hook at the start of each post which helps them realise that they need support

What's most important to the social media audience of a business coach?

How could a business coach use social media creatively and uniquely to encourage their audience to book a discovery call?

How can I find out which social media platforms to focus on, as a business coach?

4. Can I use it for video scripts? Yes!

Absolutely! ChatGPT is fantastic for research and producing final scripts for videos. I sometimes dictate my ramblings into otter.ai (a transcription app) and then ask ChatGPT to turn that into a final script with a specific tone of voice, or even getting it to create scenes to give you ideas.

It can also help you to structure your own thoughts, by giving it a list of topics and asking it to reorder them to make more sense.

It gave it this rambling and it turned it into a fantastic script:

Chat GPT can be used for a variety of tasks within business. These include social media, blog posts, video scripts, content research and even creating a business plan it's important to make the content yours by using successive queries, which will allow you to change what chat GPT would normally produce and make it unique to you and your business."

See how it coped with this:

Here’s 3 powerful questions you can ask it:

Write an excited and friendly script meant for TikTok which is based on this information "....."

Make this script more understandable for a lay-person.

What topics would be really important to cover in a video about business coaching, and how should I order them, starting with the most beneficial to viewers

5. Can I use it improving sales content? Yes!

Another fantastic use of ChatGPT is to change your tone of voice. My content tends to come out very plain and factual, but maybe that’s not what you need? Maybe you need something more creative and flowery? Or persuasive and salesy?

Chat GPT is fantastic at doing this. I gave it this to start with, and it improved it significantly, as you’ll see the video:

Our luxury hotel is opening in 2024. We have 204 rooms and 23 suites, all with butlers. We have a luxury indoor and outdoor connected pool, 1 michelin star restaurant and focus on the individual experience that will ensure you love your stay.

What it turned this into was nothing short of incredible!

Here are 5 powerful questions you could ask it:

Improve my sales cold email, by making it appeal more to the emotions of the audience: "..."

Write sales copy for a hotel which is just opening, and which focuses on the luxury end of the market and particularly our incredibly thai restaurant

Rewrite my bill board copy to appeal to the fears of missing out on an opportunity: "..."

Make my sales copy simpler for people to read and understand.

What topics should me sales email cover, if I'm looking to gain more business coaching clients?

6. Can I use it to create a business plan? Maaaybe…

A business plan can be a complicated affair and there’s so much to take into account. You should be aware, also, that the best business plan is unique to you.

However, you can ask ChatGPT to have a go and direct it to make changes that will make the situation better for you.

Here’s how ChatGPT might help you with this task:

Here’s 3 powerful questions you could ask it:

Create a business plan, focused on achieving 50% growth in a social media agency that has been live for a year.

What are the top 3 ways to structure a business plan which is for a small business whose owner is not particular adept in business

Write me a set of steps which would allow me to transition from a social media marketing agency to an seo agency

6a. Can I use it to generate a marketing strategy? Probably, yes.

Chat GPT would also be useful for parts of tasks, not just complete tasks. So, if a full business plan might be a tough ask, how about some of the parts of the task, like a marketing strategy?

I think it’s likely to miss some of the nuances of an effective marketing strategy, but with more work it could be directed toward what you’re looking for. It’s unlikely to replace your high end marketing company, though.

Here are 3 powerful questions you could ask it:

What are the key elements of a marketing strategy based on cold-emailing? What software will I need?

What would be options for a value proposition for a business coach which could be used in a marketing strategy, and what steps would be required to achieve this

How could I structure a marketing strategy with these overall steps so that I start at the easiest to achieve step: "..."

6b. Can I use it to generate business ideas? Yes!

Certainly, this is something that Chat GPT would excel at. It works incredibly well at coming up with ideas based on the skills and preferences that you have as a person.

If you’d like to know more about how to use it for generating information that’s useful for you, catch the replay of my free workshop.

As a business coach, I would always look to ensure that you generate a business idea that you want to do. Understand what your role would entail and consider carefully how you’d feel doing that work such as excited? Bored? Fearful? Clear?

And consider if you’d still like to be doing that business in five years time, or if it’s just a stepping stone to generate some initial capital to get going, so you can follow your real passion.

If you don’t know how, I’ve got an article on how to start a small business.

Here are 3 powerful questions you could ask it:

Give me 15 business ideas that would suit a graduate in business who is interested in conservation?
What ways could I use to determine which is the right business idea for me?
What are 5 questions I should ask myself in order to determine the best business idea I should follow? 

7. Can I use it to summarise information quickly? Yes!

Chat GPT really does have a good understanding of your content, so it stands to reason that it will be incredibly effective at summarising it. It will be able to take a large volume of information and turn it into something which you can easily digest, without having to read the entire article.

I’ll show you how this might look with one of my own articles about shiny object syndrome:

Here are 4 powerful questions you could ask it:

Can you summarise the most important points of this so that I can use it in a quick meeting with colleagues?

Can you cut this down to a 30 word minimal summary? <note it probably won't get it to exactly that length>

Can you summarise <this book>?

Can you turn this product description into a summary which focuses on the benefits of the product?

Any more ideas?

Sure! You could get it to:

  • Write a persuasive sales email to go to potential customers
  • Come up with creative business names
  • Rewrite your signage in your shop to make it appeal more to your customer base
  • Create creative marketing campaign ideas
  • Inform you quickly about a topic you know nothing about (but it might not be perfectly factual! Be warned!)

The limit is only your creativity.

How to get the most from it

Chat GPT is an incredible tool which will allow you to up your game when it comes to the speed of your content production. If you’d like to get the most from it, watch the replay of my free workshop.

However, if you don’t give it any direction, it’ll produce bland and uninteresting information.

So you still need to be able to think about what a successful end result would be. Without this, it’ll still suck! We’re not quite at the point where robots are taking over yet.

When it’s finished its work, I would also suggest looking over it and seeing whether you can make it more “you”.

How can you sign up to ChatGPT? Is it free?

Nice and simple. Just go here and put your email address and phone number in, and you get it for free!