The most difficult element of business is that you’re human
Business is actually very simple, but it’s the human element that is hard.
Not believing in yourself, not fully backing yourself, struggling against confusion and overwhelm and worry.
Not knowing how all of this is going to end.
I have one piece of important information for that I really want you to allow to soak in.
You cannot fail in business; you can only choose to give up
That’s it. No entrepreneur has ever failed, they just decided to throw in the towel.
That’s not going to be you, right?
Businesses might fail though. Times change. Founders lose interest. They back the wrong direction.
Resilience is an essential character trait
But there’s always the option to dust yourself off, and start again.
It’s why resilience is my number one character trait in a successful entrepreneur.
You have your down day, or your down week, or even your down month, and you get back up on the horse and have another go because you know – deep down – this is the right path for you.