Business performance coach - increase your impact | Phil Drinkwater

Business Performance Coach

Available online throughout London, Manchester, Birmingham and Leeds, the UK and internationally.

I help business owners improve their personal performance and reduce procrastination by uncovering the reasons and developing effective solutions

Business owners often believe they’re missing information or skills, and the path to increased performance and reduced procrastination is just some learning.

After some time, they do realise they’re still in the same repeating patterns, and something must change.

Coaching allows them to discover and grow past the situations that were the real cause of their challenges.

As Seen In

What performance coaching is and isn't...

Coaching is for everyone

Small businesses

Small business owners can suffer from times where they can see their time could be used more efficiently, whether that’s due to stress paying the bill and getting new clients, or making decisions on what to work on next.

Entrepreneurs and startups

It might seem like startups and entrepreneurs need to “just get on with it” because they have less money available, but the amount of time spent on the wrong tasks and procrastinating can lead to a significant drop in success.

Corporates and executives

Senior leaders in supportive organisational environments can find their personal and team output is significantly increased when they are able to define the work they should do, and will choose to do it.

Coaching isn't stuffy

We're trying to uncover what's really happening to cause the lack of performance you're experiencing, so this is a real and honest conversation between two humans focused on your success, and I'll aim to make it an enjoyable and fun experience.

Coaching isn't pushy

Improvement is never gained by me being angry or pushy with you. However, I'll be very interested in why you aren't achieving what you choose, since the answers lead to new directions and sustainable increased personal performance.

Do you see anything here that seems familiar?

You've had periods in your life where your performance was as you'd like it, but that's not happening now

If you look back, you have sometimes been motivated and effective, and sometimes you've struggled, but you can't quite work out why.

You've tried to solve this with better use of diaries and email, YouTube videos offering advice, and other ideas, but they haven't worked

Your diary might have become more structured, you've maybe tried project and task management software, you've maybe tried to work like Elon, but it hasn't changed anything.

You've tried to push yourself harder through procrastination, but that didn't work for very long

You've been hard on yourself at times, and tried telling yourself to "get on" or "let's do this", but you're still not managing to be consistent.

You've wondered if you might need more accountability so someone can push you

Maybe an accountability partner would make a difference, but how does that even work, and who?

You're confused about why you can't be consistently productive

You're left really uncertain about what's going on for you, and why you're struggling to make it through the day.

You're getting concerned about your future

There are the beginnings of worry about how this will impact your financial stability in the future, and how this could impact others too.

You're aware of performance coaching, and don't know if this will help

By booking your free discovery session, we can find out if my unique coaching programme will be effective for you.

What they say..

“I’m doing really well. Probably the best I’ve been. I have to thank you for the tools you’ve given me to deal with issues.”


Case study:

Coaching finds the real issue, and provides the solution.

A client came to me distraught that he felt that his work wasn't generating the outcomes required

He had been trying to push himself harder, but it wasn't working. He was lacking personal performance and motivation, and was frustrated.

He was ending the week believing that nothing has truly moved forward

For the last year or two, he didn't feel like his work was generating more business.

In business coaching, we examined the tasks that were being completed, and those that were being avoided

Resistance to tasks is a key reason for a lack of movement and action. He had started to procrastinate.

While we were monitoring, we discovered that 70% of tasks were being spent on tasks that wasn't work for the role of CEO

He had been spending most of his time on tasks he wanted to do, rather than tasks that were needed for his goal of increasing the size and profitability of the business.

As a result, the business had stagnated, and the owner was blaming themselves, and feeling guilty

Everyone in the business was suffering because of this situation, including himself. He felt bad, which added to the difficulties.

We evaluated their role, and their procrastination, and worked out the tasks they really wanted to do, or were good at

A task audit allowed us to determine what was most appropriate for them, as a unique individual. Senior leaders may try to ignore their own feelings, but over time they will catch up. We achieve more when we listen to ourselves.

As a result, they decided that moving aside from the CEO position was most suitable for them

It took in depth discussion, plenty of active listening on my part and constructive feedback to arrive at this conclusion, but eventually he decided the business would improve if someone else was performing this key business leader role.

He recognised the impact on the entire business would be huge

This decision demonstrated effective leadership since his employees will follow his lead. Employee engagement will improve as a result.

With the CEO position taken by someone else, the owner started to enjoy their business and perform at a higher level again

This left the business owner free to enjoy the work they really wanted to do again, and increased their performance to the level they were happy with again.

What's causing this lack of performance?

Your situation will be different, but you likely will benefit from looking at patterns, rather than increasing the processes you are using

In this case, embarrasement was holding him back from taking the steps needed to move forward. Your patterns are likely causing you to resist the path that would benefit you too. Leaders are people too and effective decision making can be shrouded by "shoulds".

You can work at an improved operational level

High performance coaching can uncover the real reason that you're not achieving what you need to be doing, and can create inspiring growth.

How does business coaching with me help?

I will actively listen to your situation, and hear the needs and patterns behind your words and actions

A coach is an expert in hearing what's really happening in a situation.

After a time, you'll learn to move past what's holding you back from effective paths

You'll start to see these same patterns play out in other areas of your life and business, which will allow you to move on in other situations too.

This will allow you to experiment with new and more successful paths which will improve quality of output

Trying out new directions designed to overcome challenges will always lead to success since high performers always allow themselves to move in whatever direction they need in order to maintain that.

5 questions to ask yourself

1. What will happen to your business if you start to perform as well as you'd like?

How will your future prospects change?

2. Think of a time you struggled with moving forward. What was happening?

What was different back then, compared to now?

3. What would you like to do today?

Would there be something you'd really enjoy, rather than what you feel you should do

4. What is the real reason you're not achieving peak performance?

You might have an idea, but might not be willing to admit it, even to yourself, because you're fearful of the answer.

5. Are you willing to continue performing below what you're capable of?

The choice remains yours.

What they say..

“The difference from my first session to now is life changing for me. The growth is so wonderful”.


Who am I?​

I'm Phil Drinkwater, a leading business coach who supports company owners in discovering how to get the most from themselves

I'm a Certified Coach working with business owners using a totally unique coaching model that will help you understand why you currently act and react how you do, and why that leads to the challenges you're facing with your business.

I'll support you in your journey at every step of your growth. I also include elements of life coaching, in order to ensure that your entire life is balanced.

I’ve run my own successful online small business with up to 20 employees for 22 years

I know what it’s like being a  business owner, because I’ve done it in my own non-coaching business. I’ve been effective and less effective at times too, and I see the same patterns in myself as I do in my clients.

I'm also psychology trained

I'm aware that our needs, thoughts and emotions determine whether we succeed or fail, and how we can change these to produce a more success-oriented mindset.

In our coaching sessions we will...

.. discover what you really want, like growing Marketing Agency Owner Bea ..

..and discover how to get there, like Entrepreneur Sara.

How will we begin the coaching process?

What will happen in our Free Discovery Session?

In our first coaching session, I'll ask you about your business and what challenges you're facing. Over that hour, I'll gain a picture of what's going on, and let you know whether and how I can help.

If you're nervous, I'm incredibly kind

Some people are nervous, some aren't. Either way, I'll treat you with respect and, within that hour, you'll become comfortable. However, if you'd prefer a more gentle way to start coaching, we can do that.

All coaching is done online to keep costs accessible to all

I have found this is more effective and allows me to support as many businesses as possible.

What they say..

“Before business coaching, I didn’t believe I could have what I really wanted, and I settled for second, third and fourth best. Now I’m moving forward with what I really want.”


How will we continue?

Pricing for one to one coaching services, and discounted packages

Single sessions for business owners and entrepreneurs are £189 - with a 15% discount in your first year of business. Single sessions for executives are £300. Discounted packages are available.

We'll discuss all of the issues which are leading to your challenges

You can choose whatever we talk about, and I will be keen to explore what's happening in everything you bring up.

We'll meet every 2 to 3 weeks, usually

I suggest we meet every few weeks, depending on schedules. This allows you to take actions so we can evaluate the effectiveness for you.

What they say..

“In just one session, Phil took me from a place of apprehension to one of clarity and confidence. We spent time working out what things I need in order to achieve job satisfaction”.


Book a Free Discovery Session

to discuss your business challenges

Available online throughout the UK and internationally

What's a Discovery Session?

Uncertain? Resisting?

Let's do a little bit of coaching to help you make a decision.

What date & time suit you?

If you're nervous about coaching, let's chat on email a bit first, before booking a discovery call.

Not everyone is comfortable with the idea of coaching, and, if that's you, maybe you'd like to know a bit more about the process before booking an online call.
That's OK!
Let's chat a bit on email before taking the next step. And, honestly, you'll be fine since I'm incredibly kind.
Or email

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