Startup coaching - confidently take your first steps | Phil Drinkwater

Business startup coach

Available online throughout London, the UK and internationally.

I help you find the path forward which will lead you to happiness and success more quickly

If you’re new to business, there can be a great deal of uncertainty about what you need to know, and who you need to be, in order to become successful.

My own business grew from nothing to 22 employees, so I’ve been through this.

Allow me to assist you in taking these first steps the right way.

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What startup coaching isn't...

Business coaching isn't stuffy

We're having a real coaching conversation about your new business, your goals and desires, and how you'd like it to fit into your life. And since we're both real people, we'll laugh too!

Business coaching isn't pushy

I won't be disappointed if you haven't done something you wanted to do. But I'll be very interested to hear why, because it will help me understand you and how it affects your startup, and will help us find a better path forward that suits you.

Does any of this seem familiar?

You've had a great idea, and you can see the business running, but you're uncertain how to get there

There are so many ways forward, you don't which direction you should move in, and whether it even matters for now.

You've made some steps forward, but aren't sure if they're the right ones

You know there's a path to success, because other people do it, but are you leading yourself to failure?

You have some excitement, but you know you lack important knowledge

You don't know enough about growing a business, and while you hope it'll happen for you, you're not certain.

It seems like such a huge hill to climb, you're beginning to wonder if you can or will

Over time, you've started to focus on everything you don't know, and how long it'll take. Is it worth the effort?

You're uncertainty is starting to knock your confidence

You believe you confidence comes from certainty, so you are not so sure any more if this is for you.

You don't know anyone you can talk to

Loneliness is starting to creep in and you feel a little desperate, as you've built this up in your mind.

You know business coaching exists, but what is it, and how can it help?

By booking your free discovery session, we will find out if my unique business startup coaching programme will be effective for you.

What they say..

“I’m doing really well. Probably the best I’ve been. I have to thank you for the tools you’ve given me to deal with issues.”


Coaching case study:

Business coaching uncovers what was really wrong, and provides a long-lasting solution.

A new business owner was finding that she was unable to take any useful steps forward

This was all very new and she was confused and tearful through stress and uncertainty. Entrepreneurship was taking its toll on her. She had huge innovation and a fantastic business idea, but was lacking structure around it.

She had huge task lists and grand plans, but she hadn't really moved forward in 2 years

She showed me the lists of work that she was never completing. Even I felt overwhelmed looking at them. Her fledgling business was clearly struggling with taking the first steps.

While she was effective as an employee in her job, she wondered if entrepreneurship was right for her

This was her first business, and even though she was a very effective person at work, she always had someone else to help her. Now, she could go North, South, East or West and it was unclear.

Through discussion, we discovered that she was fearful of making mistakes

Instead of moving and pivoting as she needed to, she was frightened of making any mistakes. She didn't realise that was part of the journey of growing a business, as a founder myself.

So we cleared her current task list and started again, with a simpler eventual goal, leaving the grand plans for another day

Deleting everything and starting again was refreshing for her. She felt revitalised and without the world on her shoulders. A lean startup based on a minimum viable product is typically most effective, unless the business owner is very experienced.

With a much simpler objective, she started to focus on moving forward, while learning how to grow a business slowly

Her tasks were designed to be achievable, or simple to achieve with a little learning. This built her confidence and put her back in her comfort zone.

She slowly lost the perfectionism and procrastination that had stopped her from moving forward

Instead of worrying about making mistakes, we worked on a Growth Mindset, where you can only “win” or “learn”. There was no “fail”. This allowed her to smile about her “failures”, rather than fret.

Within 3 months, startup growth which had eluded her began to occur

She started to tackle more challenging areas of business outside of her comfort zone, and was building confidence quickly. We also worked together on life coaching, so she could see what it was that was leading her to wanting a business.

What's causing this?

Startup founders might believe they lack knowledge, but that isn't always what's holding them back

New business owners tend to struggle with a variety of challenges, but often, they overwhelm themselves and taking a step back to focus on individual tasks can be most important.

We can work on core competencies in business

If you are lacking specific skills, we can work together on marketing coaching, leadership coaching and other areas needed to grow your company.

Anyone can grow a business

Once founders look at business through different a lens, it becomes much more simple. There are three main phases - Experiment, Processify, Repeat - and anyone can run these.

How does startup coaching with me help?

I'm an expert at spotting what's really holding you back from success

You won't be able to see the patterns that ensure you take the same unsuccessful paths. My job is to help you, the founder, become more aware so you can be as effective as possible.

You'll eventually figure out how to spot your habits before they happen

At this point, you'll be able to find new paths yourselves. Coaching is a process which aims to make itself redundant.

Once you see these, you can choose new paths

Once you can see your patterns more clearly, you can come up with new ways to move forward and try out different methods to see what works best for you.

Get FREE access to my course "17 lessons to $20million" - my own journey

By booking your free discovery session, I'll give you access to my course which details key elements of my own journey, worth £300.​

What they say..

“The difference from my first session to now is life changing for me. The growth is so wonderful”.


Who am I?​

I'm Phil Drinkwater, a leading transformational coach who supports start ups in discovering how to maximise their potential

I’m a Certified Coach working with startups using a totally unique approach that will help you understand why you currently act and react how you do, and why that leads to the challenges you’re facing with your business.

I’ll support you in your journey at every step of your growth. And when your business grows, we can transition to small business coaching, and eventually executive coaching to help with leadership.

I’ve run my own successful online business with up to 20 employees for 22 years

I know what it’s like being a small business owner, because I’ve done it too. My non-coaching business made over £15million. If you need help taking the first steps to starting your small business, we can.

My coaching program is designed to help you succeed too.

I'm not a mentor, but I will make suggestions

While a coach isn’t a mentor, I am comfortable making suggestions based on my long years of experience that might benefit you on your journey.

I'm also psychology trained

I'm aware that our needs, thoughts and emotions determine whether we succeed or fail, and how we can change these to produce a more success-oriented mindset.

How will we begin the coaching process?

What will happen in our Free Coaching Session?

In our first business coaching session, I'll ask you about your business aspirations and what challenges you've been facing so far. Over that hour, I'll get a picture of what's going on, and let you know whether and how I can help.

If you're nervous, I'm incredibly kind

Some people are nervous, some aren't. Either way, I'll treat you with respect and, within that hour, you'll become comfortable. However, if you'd prefer a more gentle way to start coaching, we can do that.

All coaching is done online to keep costs accessible to all

I want to help as many new businesses as I can because you all deserve to do well.

Get FREE access to my course "17 lessons to $20million" - my own journey

By booking your free discovery session, I'll give you access to my course which details key elements of my own journey, worth £300.​

What they say..

“Before business coaching, I didn’t believe I could have what I really wanted, and I settled for second, third and fourth best. Now I’m moving forward with what I really want.”


How will we continue?

Pricing for one to one coaching services, and discounted packages

Single sessions for business coaching for owners are £189 - with a 15% discount in your first year of business. Discounted packages are available.

In coaching, we'll talk about issues, resistance, and how to make a great business and life

We can talk about anything that will help you, but we'll mostly talk about what's hard for you, and why you don't want to go down certain paths. We'll also figure out how you work best and how all of this fits into the life you really want.

We'll meet every 2 to 3 weeks, usually

I suggest we meet every few weeks, depending on schedules. This lets you take actions so you can feed back how effective the new paths are.

How does your future look?

What have you tried thus far to address the problems facing your new business?

You may have tried a few things to get ahead. How well have they gone?

Are you truly committed to changing your circumstances?

Out of ten, how much do you want success in your business?
Out ten, how certain are that you will achieve success?

How will your business grow if you continue on as you are?

Will you find solutions to your problems in the next 5 to 10 years? Are you going to?

If there was some "writing on the wall", what would it say about your company?

Do you make it to the next phase of growth, a successful small business? Or do you not?

Get FREE access to my course "17 lessons to $20million" - my own journey

By booking your free discovery session, I'll give you access to my course which details key elements of my own journey, worth £300.

What they say..

“In just one session, Phil took me from a place of apprehension to one of clarity and confidence. We spent time working out what things I need in order to achieve job satisfaction”.


Book a Free Discovery Session

to discuss your business challenges

Available online throughout the UK and internationally

What's a Discovery Session?

Uncertain? Resisting?

Let's do a little bit of coaching to help you make a decision.

What date & time suit you?

If you're nervous about coaching, let's chat on email a bit first, before booking a discovery call.

Not everyone is comfortable with the idea of coaching, and, if that's you, maybe you'd like to know a bit more about the process before booking an online call.
That's OK!
Let's chat a bit on email before taking the next step. And, honestly, you'll be fine since I'm incredibly kind.
Or email

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